PUBLIC RELATIONS DEPARTMENT

About

The role of Public Relations (PR) is integral to maintain the organization in a constant positive light. The department opts for a proactive approach in building healthy professional relationship with different members of the society such as patients, caregivers, government representatives and notable public figures. A friendly and reliable relationship with the state and national media persons has further contributed to strengthening the public image of the organization. Over 50 positive news articles, mentioning Mahamana Pandit Madan Mohan Malaviya Cancer Centre (MPMMCC) and Homi Bhabha Cancer hospital (HBCH) were published in notable Hindi and English media groups since the inception of PR department in August 2020. The department works like a bridge between hospital and outside people. This department also helps institute to create awareness regarding various types of Cancers through special coverage on Cancer Related Days & Programme. The public relations department of MPMMCC & HBCH is headed by Public Relations officer who takes care of creating positive image of the institution among public. In a very short time, the department has achieved remarkable achievement through its various public oriented activities.

The services provided by the department include:

1. This department looks after the social media accounts of Mahamana Pandit Madan Mohan Malaviya Cancer Centre and Homi Bhabha Cancer hospital.
2. Every year the department organizes Press Conference on the account of foundation day of MPMMCC & HBCH.
3. All the advertisement of MPMMCC & HBCH is released through Public Relations Department.
4. The PR department has also played a vital role in creating public awareness about Cancer, its causes and treatment through important days and months of observanc such as Breast Cancer Awareness Month, and National Cancer Day.
5. These public awareness programmes included various activities such as creative poster and banners displays, video message circulation through social media, awareness talks by experts on media platforms etc.
6. Personal facilitation and orientation were ensured for all VIPs during their visit to the hospital.
7. All the inquiries by general patients and caretakers were also given significant weightage and resolved on priority.
8. A system has been prepared to take the opinion of patients visiting MPMMCC to improve the services offered to patients.
9. Our department has introduced redressal system in the form of regular feedbacks from patients and attendant.